Own Berlin's Biggest Cultural Moment.

weDISCOVR is a Permission Infrastructure platform that turns physical events into measurable, first-party data pipelines. We build the behavioral layer between brands and the real-world humans they're trying to reach, using AR, geolocation, and consented data capture to replace logo banners with actual evidence.

When you sponsor through weDISCOVR, you don't just show up at an event. You own the audience data from it.

No app download required. Attendees open their phone camera and scan a branded QR at your activation point. A digital collectible (your branded AR object) appears floating over your physical space. They tap to unlock it and receive a physical gift.

In that single interaction, GDPR-compliant consent data is captured: name, email, GPS location, dwell time, and stated product intent. The experience takes under 30 seconds and has shown a 94% engagement completion rate in 2025 activations.

Traditional sponsorship gives you presence. weDISCOVR gives you proof. A logo on a banner generates no data, no retargeting list, no attribution, and no post-event conversion path.

With weDISCOVR in the stack, every scan generates a named, consented lead. You see it in your brand dashboard in real time. You leave the event with an exportable CRM-ready dataset, not a PDF deck estimating how many people "might have" seen your logo.

The wSI is our patent-pending algorithmic pricing engine. Think of it as the Bloomberg Terminal for experiential marketing. It calculates the mathematically justified price for any sponsorship based on real activation inputs: expected attendance, venue size, city market, event type, engagement stack (AR, lead capture, UGC), and brand category.

The wSI removes the guesswork and inflated gut-feel pricing from event sponsorship and replaces it with an auditable formula. Every price you see on this page was calculated by the wSI, not estimated.

We build for brand CMOs, Heads of Marketing, and Partnership Managers at CPG, beverage, consumer electronics, fashion, and tourism brands who are tired of experiential spend that disappears into a vibes-based post-event report.

If you spend €30K–€500K on event marketing annually and cannot trace a single conversion back to a specific activation, weDISCOVR was built for you.

At your branded activation point, Explorers scan a QR code which opens the weDISCOVR camera experience. When they unlock a digital collectible (the AR Drop), they actively consent to share: their name, email address, GPS-confirmed location, the time they arrived and how long they stayed, and their stated product interest.

This is explicit, affirmative consent, not implied interest inferred from a pixel. You receive a named human, not a cookie.

Yes, fully GDPR-compliant. Data is collected via double opt-in. Explorers initiate the interaction and explicitly consent before any data is stored. You, as the brand partner, are designated as the data controller for all leads generated at your branded activation. weDISCOVR acts as the data processor.

You own the leads. At campaign close you receive a clean, export-ready CSV: your audience, not ours. We do not aggregate, resell, or share your leads with other brand partners.

Your real-time brand dashboard includes: total AR scans, Drops unlocked, GDPR leads captured, average dwell time, hourly engagement breakdown, geographic heat map of activation, cost-per-lead running total (calculated live by the wSI), e-commerce click-throughs if conversion path is enabled, and UGC collection count. All visible from any device, in real time, throughout the activation.

€52 is the wSI-calculated cost-per-lead for the United in Kindness × KDK activation at a €100,000 investment, based on 1,923 projected GDPR leads from 400,000 attendees over 4 days.

The formula accounts for base attendance, engagement conversion rate (approximately 0.48% of total visitors become leads, conservative), and the wSI premium multipliers for AR unlock (+0.4×) and double opt-in lead capture (+0.5×).

The €840 industry average for equivalent-quality first-party data from a live activation comes from the 2024 Event Marketing Institute and DMA benchmark reports. We show you the formula. You can audit it.

Within 48 hours of activation close, you receive: a full CSV export of all leads with consent timestamps, your final brand dashboard PDF report, a wSI post-event attribution summary, and access to your raw engagement logs.

Data is stored on EU-based infrastructure (ISO 27001 certified). Retention, deletion, and portability are handled in accordance with GDPR Article 17–20. You control what you do with it next.

Because the wSI calculated it. Not because we picked a number that felt right. The €100,000 reflects: 400,000+ physical attendees over 4 days at Karneval der Kulturen (Germany's largest multicultural street festival), exclusive top-sign branding on the United in Kindness main stage, a branded product booth with 4 days of direct distribution access, a full AR-Locked Activation producing ~1,923 GDPR leads at €52 each, integration into KDK's government-backed PR and OOH campaign across Berlin, professional content production with full usage rights, and 360° service: project management, logistics, security, staffing.

To run an equivalent in-house activation without weDISCOVR? Industry benchmarks put that at €2M–€4.2M.

The industry average cost per qualified first-party lead from a live activation is €840, based on Event Marketing Institute benchmarks. This accounts for agency fees, booth production, staffing, data capture tooling (usually a separate platform), and post-event lead cleaning.

At €52 per lead, weDISCOVR delivers the same quality of consent data (named, GPS-confirmed, double opt-in) at 94% lower cost. That is not a rounding error. That is a structural advantage.

Yes. Single activation Drops within Gift Run Berlin start at €7,000 per activation, giving you a branded AR experience at one venue for one event, with the same lead capture and dashboard infrastructure.

The Full Gift Run Berlin Title partnership is €300,000 and covers all 34 activations across 13 Berlin neighborhoods from April to July 2026.

The €100,000 United in Kindness KDK package is the flagship: the largest single event, the highest-density audience, and the only activation offering stage top-sign branding and the Healthy Späti product distribution hub.

Yes. Use the interactive wSI calculator on this page. Input your expected activation parameters (attendees, event type, city, features) and the wSI outputs a projected cost-per-lead and total recommended investment in real time.

For KDK specifically: a €100,000 investment generating 1,923 qualified leads at €52 each equals €124,800 in projected lead value at the industry standard rate, a 1.25× return on lead generation alone, before brand visibility, UGC content value, or conversion revenue is counted.

Your brand occupies three visible layers simultaneously. First, your logo and creative are displayed on the exclusive top-sign above the United in Kindness main stage, visible to every person in the Kreuzberg festival footprint over 4 days. Second, your branded Späti booth is positioned directly at the stage: a physical activation hub stocked with your product for sampling and purchase, staffed by weDISCOVR Experience Architects. Third, your AR digital collectible is woven into the weDISCOVR camera experience, floating above your booth space when Explorers point their phone at it.

All three layers feed into a single, unified brand dashboard.

360° service is included in the title sponsorship. weDISCOVR and the United in Kindness production team, led by Emilie Gurin, former Head of Music at MTV GSA, handles project management, venue coordination, staffing, security, AR asset deployment, and content production.

Your brand team needs to provide: your product (volume TBD based on projected distribution), your brand creative files (logo, colorway, AR collectible brief, we handle the AR build), and one brand contact for the pre-activation briefing calls. That is it. The operational weight is on us.

The Healthy Späti is a non-alcoholic alternative hub at the heart of the United in Kindness stage, stocked with premium beverages, healthy snacks, and activated with live music, games, and panels across all 4 festival days.

In a sea of alcohol-forward experiential activations at KDK, it is a deliberate cultural signal: your brand chooses to show up differently. The audience that gravitates toward it is values-driven, Gen Z and millennial, socially conscious, and in a discovery mindset. They are not walking past a banner. They are choosing to be there.

Gift Run Berlin is a 90-day, 34-activation AR experience running across 13 Berlin neighborhoods from April to July 2026. Each activation (called a Drop) is an AR-powered moment at a partner venue: a coffee shop, gallery, cultural space, or neighborhood hub. KDK is the flagship Drop, anchoring the program.

As United in Kindness Title Sponsor, you receive first-access rights to co-sponsor any additional Gift Run Drop at a preferential rate. This means your brand can maintain a continuous presence across Berlin's summer: one campaign, one data infrastructure, 34 moments of engagement, all attributable to a single behavioral dataset.

Yes. The weDISCOVR team ran activations in 2025 that generated 30M+ social media views and validated the lead capture model. The Live Brand Dashboard on this page shows real output metrics from a comparable activation.

We can schedule a strategy call to walk you through a full case study, live dashboard demo, and the complete KDK production timeline. Email partners@wediscovr.co or complete the account form above.

Yes. Title sponsorship of United in Kindness at KDK 2026 is sold to a single brand: one company, one category, one identity above that stage. No co-sponsors. No competing brands in the Späti booth. No shared AR experience.

If you are in the room when the contract is signed, no other brand from your category will have this access at this event this year. This is not typical for festival sponsorships. It is intentional, because the wSI economics only hold if the lead value is clean and uncontested.

KDK runs May 22–25, 2026. Key milestones from contract execution: Weeks 1–2: brand briefing, AR collectible design brief submitted. Weeks 3–5: AR build and QA, Späti booth design approved. Weeks 6–8: KDK press integration confirmed, OOH creative locked. Weeks 9–10: logistics finalized, staffing confirmed, dashboard access granted to brand team. Week 11: production build and venue setup. Week 12: activation.

We recommend contracts are executed no later than April 11, 2026 to guarantee this timeline. Inquiries after that date are subject to availability.

The €100,000 title sponsorship is invoiced in two tranches: 50% on contract execution, 50% no later than 14 days before activation start (May 8, 2026). Contracts are governed under German law (BGB), issued by weDISCOVR, Inc. (Delaware C-Corporation, Berlin operations). All payments in EUR. VAT applicable for EU entities.

For non-EU brands, VAT may be zero-rated, confirm with your tax advisor. Wire transfer details and formal invoice provided upon contract execution.

KDK is a government-backed public event in Berlin with a 30+ year track record. Cancellation risk is extremely low. In the event of force majeure cancellation, your deposit is returned in full within 30 days.

If the event is altered in scope (e.g., reduced footprint or shortened programming), you have the right to renegotiate the sponsorship value proportionally or receive a credit toward a Gift Run Drop activation of equivalent wSI value.

Yes. Email partners@wediscovr.co with subject line "Contract Preview: [Brand Name]" and we will send a draft partnership agreement within 24 hours. No commitment required to review the terms. We prefer you read the contract before the strategy call. It makes the conversation more efficient.

Email partners@wediscovr.co directly. For urgent inquiries about the KDK exclusivity window, indicate "URGENT: KDK Exclusivity" in your subject line. A member of the weDISCOVR partnerships team will respond within 4 business hours.

You can also complete the account form on this page to schedule a 30-minute strategy call with Devonte Lemonte, CEO, or Jon Maree, GM DACH and Head of Global PR.